CITY PRODUCT / WEB EXPERIENCE
FarmCity
Product concept and web experience
Designed a playful digital experience that gives a familiar agricultural concept a stronger visual identity and a more engaging web presence.
Product design · UI · InteractionPRODUCT DESIGNER / WEB3 / AI
I am a Product Designer who turns rough ideas into clear, useful digital experiences. I work across product strategy, UX, interface design, and emerging Web3 and AI products.
↓01 — SELECTED WORK
Products built around real problems.
Product concept and web experience
Designed a playful digital experience that gives a familiar agricultural concept a stronger visual identity and a more engaging web presence.
Product design · UI · InteractionTrust infrastructure for digital products
A product direction focused on making verification and trust easier to understand and act on in Web3.
Product strategy · UX · Web3Digital collectibles and metaverse concept
Explored a digital-first identity for an eco-inspired Web3 product, including the mint experience, visual system, and product direction.
Brand · UI · Web3 product02 — ABOUT
I like working on products where the problem is not completely figured out yet. My process starts with understanding what people need, then turning that into flows, interfaces, and systems that make the product easier to use.
My work sits at the intersection of product design, Web3, and AI. I have designed interfaces for crypto products, explored on-chain product concepts, and worked with AI evaluation and annotation workflows where accuracy and instruction-following matter.
I am especially interested in products that solve a specific problem well rather than adding complexity for its own sake.
03 — WHAT I DO
User flows, wireframes, high-fidelity interfaces, prototypes, and product thinking from idea to usable experience.
Research, competitor analysis, problem framing, information architecture, and decisions grounded in user needs.
Designing clearer experiences for blockchain products and AI workflows without hiding important complexity.
04 — EXPERIENCE
Evaluating AI-generated responses and multimodal outputs using structured rubrics for accuracy, relevance, instruction adherence, and quality. Work includes response ranking, image assessment, text evaluation, classification, error identification, and guideline compliance.
Worked across user research, competitor analysis, wireframing, high-fidelity interface design, collaboration, and product documentation.
05 — HAVE AN IDEA?
Open to product design work, Web3 projects, and interesting problems worth solving.
Available for product design, Web3, and AI projects.